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Lloyd Cooper

With its 115th anniversary imminent, Lloyd Cooper approached me to create a new logo design in celebration.

Lloyd Cooper Motorcycles Direct is one of the oldest motorcycle dealers in the world. Established in c. 1900 the company is still trading from the same premises in Watford.

Wanting to reflect their history and heritage, the company decided to revert to its founder’s name – Lloyd Cooper, with a logo designed to bring a vintage, more retro feel.